ABSTRACT
This final chapter identifies some key trends that will inform the future of esports. The exponential growth trajectory of esports is predicted to continue, particularly driven by mainstream media accessibility, penetration into new markets through mobile, and increasing sponsorship and proprietary revenues. Potential for esports to emerge as a leader of positive social impact is strong, and throughout this book several cases have been showcased to illustrate how esports are leveraging its universal popularity for development as a social movement. The growing diversification strategy by traditional sport into esports as a brand extension strategy is considered. The rise of esports influencers is also addressed, a trend set to continue with the changing consumption behaviours of next generation audiences, adoption of ad blocking software, and authenticity of esports celebrities. Technological advancements and innovation in esports are outlined, which will further broaden engagement and market growth of esports, along with economic impacts. Conclusions place emphasis upon the need for reliable governance of esports, to ensure positive growth of the sector, and protection of vulnerable participants.
