ABSTRACT
AI is changing the way existing media businesses – from news to commercial video production – make money and find an audience. The new category winners in media are principally defined by their use of Artificial Intelligence (AI). AI is also powering new sectors, like the Metaverse. AI applications in media have impacted creation, discovery, engagement, distribution, insights and monetisation. It is driving production and distribution technology collisions between older sectors, like games and film. Value is being created by AI in new media forms, plus powerful new media companies. But AI also poses significant ethical challenges for the media business – around the sources of the training datasets it is built upon, the creation of fake humans, synthetic voices, fake news and the spread of disinformation. From music to the written word, AI is confusing the authorship and ownership of content itself.
