ABSTRACT
The most important contribution to the analysis of media niches comes from John W. Dimmick and colleagues’ studies of how different media industries occupy spaces and interact between them in the context of an evolutionary process. The theory of the media niche suggested that organizations and biological species have in common the fact that they constitute populations that subsist on the same resource: Theory of the niche is abstract and general. One of the basic principles of the media niche theory states that “populations overlapping strongly in resource utilization must evolve toward difference in niche if they are to remain viable”. The emergence of the World Wide Web produced a series of collateral effects and displacements in the media ecosystem: The American Internet User Survey ascertained that 35% of Internet users reported a decline in television use, 16% reported a decline in newspaper reading, and 10% reported a drop in radio listening.
