ABSTRACT
Chapter 3, Influencers and trip advisors: The social psychology of travel, centres on the experience of traveling with other people, voluntarily or otherwise. Travel is a social activity and decisions about where and how to travel are open to social influence. Conformity effects, group membership, stereotypes about outsiders can all influence our experiences and choices relating to travel and tourism. We are also increasingly swayed in our decision-making when we use social media to help us plan journeys. This review of the social psychology of travel also looks at traveller typologies, and how different varieties of travellers engage with places differently. It also asks whether experiencing diverse locations can reduce prejudice against out-groups.
