ABSTRACT
In this chapter, it is discussed how faculty is primarily expected to act like coaches in the seminars and the lecture halls, displaying enthusiasm and commitment, simply put to be “charismatic.” This is in line with the overall pedagogical idea that idealizes social, aesthetic, and communicative abilities instead of cognitive and intellectual skills in order to make students “employable” for elite positions in business and finance. When students vote for “Teachers of the Year,” it is also such qualities in front of intellectual or analytical abilities that are celebrated and valued. Also, in this chapter, the disposing of faculty who in one way or another has challenged the corporate hegemony or has proposed courses that have appeared provocative for the business community is described, thus illustrating the limits to faculty’s freedom to act according to their beliefs and values.
