ABSTRACT
One of the greatest innovations that came about when I was a teenager was the disposable camera. In the age of cell phone cameras, they have become completely obsolete, but back in the day they were a game-changer. It was cheap, easy to use, and enabled you to capture what had transpired that evening without any major headaches. This evolved into camera phones, Facebook, YouTube, Twitter, Instagram, etc. Now it seems like anything that anyone has done anywhere in the world is captured and stored somewhere. I have to admit I still have picture albums of pictures from my college and high school years. I probably haven't looked at them in 10 years, but I still have them, and I definitely remember the stories that are associated with all of those pictures. I am sure some of you have this type of memorabilia as well, but I sincerely hope that you don't bring them out on a regular basis. If you do, it is time to move on and grow up a little bit. It is important to look fondly on good times and the people who were there to share in those good times. As a matter of fact, I still try to get fun and interesting pictures out to my friends after we hang out. Although I don't have too many wild nights out anymore, if I actually make it past midnight it is a small miracle. When dealing with clients, you must give them good “visuals” as well. Your customer should be reminded about the good times along with the tough times and how you worked through them together. It is important to remember the experiences that you have had with your customers, both good and bad. It gives you both a point of reference and, hopefully, lessons learned, allowing your next deal to work out even better for you both. However, there must be a balance of the past, present, and future. It is important to not live in the past, while not completely dismissing it.
