ABSTRACT
Using the relevant literature from business studies, Chapter 8 invites readers to see professional translators not just as service providers, but also as entrepreneurs. After exploring the concept of entrepreneurship, this chapter guides readers through some of the vital steps needed to develop and market a translation business; namely, identifying potential customers through market research, developing a USP and value proposition and, last but not least, marketing one’s translation business with the right marketing strategy. The last points leads to a discussion of some of the advantages of using social media and personal branding to advertise one’s translation business, provided this is done safely, legally, ethically and effectively. Throughout this chapter, regular activities are conceived as building blocks to encourage the reader to start thinking of how they will position themselves in the language industry market and, based on this, how they could best advertise their nascent business.
