ABSTRACT
14The Method was developed over three years in which we needed to first learn and then apply the principles of the creative process. There are three stages of the Method:
Foundation Stage where we develop brand building hypotheses.
Conceptualization Stage where we develop the brand concepts that express the brand hypotheses in consumer-facing language and imagery.
Implementation Stage where we put in place the executional roadmap to bring the Brand Concepts to life all consumer touch points.
