The Women's March and Attitudes Toward Feminism

The social movement activism that emerged in the shadow of the 2016 election is important for understanding the gender revolution. Suggesting a new form of political agency connected to women’s power, the Women’s March was the largest single-day protest in U.S. history. The content of slogans, signs, and “pussyhats” illustrates protesters’ collective identity and concern about gender inequalities. Although the media emphasized racial tensions, our analysis, consistent with other scholarship, reveals that the march focused on intersectionality. This chapter also finds gender differences in attitudes toward feminism among focus group participants. The march catalyzed social change and was important for the early stages of the gender revolution.