ABSTRACT
This chapter focuses on team member behaviours and skills team members need to support innovation. Coming up with an idea is a tricky thing, but launching it into the big wide world is a second major challenge. At the heart of a supportive creative team are ways on enabling a free flow of ideas, both in terms of originating them and then in refining and elaborating them. One of the most widely used approaches to team creativity is brainstorming. One important test for the effectiveness of brainstorming lies in research on nominal as opposed to real groups. Nominal groups are collections of individuals who do not interact as a group. Nominal group brainstorming shows better research in laboratory research than real group brainstorming. The competence supporting ideas includes two modes of support: ideally and physically.
