ABSTRACT
This chapter discusses the role which design thinking plays in creativity and innovation. Design thinking (DT) is a popular and widely used framework approach to creativity. DT is an approach to innovation which involves building and testing ideas in a sequential developmental fashion. One of the dangers in humanitarian innovation is that well-intentioned providers make assumptions about what end users actually need and what will actually work in their context. Experience-based design of this kind involves identifying the main areas or ‘touch points’ where people come into contact with the service and tries to identify areas of exceptional practice and areas where systems and processes need to be redesigned to create a better patient experience of health services.
