ABSTRACT
Allied to the content of the previous chapter, this one specifically offers advice on how best to use social media to advance an executive career. For those who may be sceptical, the chapter opens with a discussion of the value of social media for an executive before drawing on the insights of Brunswick’s Craig Mullaney for a how-to on the best approaches. These include Mullaney’s five key pieces of advice on how best to go about using social media in a professional capacity (start small, brand yourself, create a habit, interact, be authentic). The chapter then deals specifically with the key platforms, most prominently LinkedIn, and how to navigate their specific intricacies for the best results.
