ABSTRACT
This chapter continues from its Part 1 by describing more technological influences on pop music and its audience, but it now takes a special interest in the reverb sound effect. Soon the idea of reverb comes to be applied more widely and metaphorically, alluding, e.g., to the way in which Cervantes’ Don Quixote immerses himself in a bemusing aura of literary examples and prescribed identities (seen as akin to the Karaoke singer). The chapter then turns back to consideration of its first key example in George McCrae’s Rock Your Baby and starts to work through the perhaps mysterious power and popularity of a hit record, making reference to Freud, Benjamin, and in passing, Kant.
