ABSTRACT
This chapter starts out with a brief description of a salient point made about tradition in one of Chloé Zhao’s movies. It goes on to consider tradition and its relationship with modernism and the museum. It turns towards the contemporary theorisation by Azoulay of tradition as something anathema and threatening to modernism, before discussing various ways in which tradition and history variously inform modernism, postmodernism, and altermodernism. Finally, the chapter chooses to consider the 1968 National Aeronautics and Space Administration (NASA) image Earthrise as influencing a cultural paradigm shift away from modernism into greater recognition of global belief systems and traditions marginalised by modernism.
