ABSTRACT
This chapter clarifies the definition and measurement of particularized trust, distinct from universal family trust. However, depending on cultural backgrounds, it can be exclusive or expanded to known others and then strangers. A probabilistic dominance model is assumed to be appropriate for this process of the progressive enlargement of the trust radius. Mokken Scale Analysis is adopted to examine the scalability and dimensionality of trust items. Based on the cultural dichotomy of individualism and collectivism, two cases of the US and South Korea are analyzed. While family trust does not belong to particularized trust in the case of South Korea, it does in the US. These results indicate that family trust may function exclusively and be separate from particularized trust for comparative trust research. Thus, familism with negative and exclusive connotations should be considered a predictor of generalized trust.
