This chapter describes how to overcome the dominant emotion that handicaps us in money—fear. Uncertainty is the lack of something being known and familiar, which causes us to rely on our brain’s ability to make guesses based on what could be likely to occur. Risk helps to create the emotions of fear, anxiety, and worry. Risk is defined as the likelihood that something bad or negative will happen or that danger is lurking nearby. Risk aversion can be defined as how the consumers and the investors prefer certainty over any uncertainty and alter their behaviors because of the perceptions of the risk. People tend to be risk averse when they believe they have limited options and resources. Fear can cause us to procrastinate, delay, and avoid making decisions. It can stop us from moving, pursuing that new job, or investing.