ABSTRACT
This chapter provides an overview of the NDTV model of journalism. It maps the journey of the network from an independent production house to a 24×7 news broadcaster. It looks at the key turning points of the network, like The World This Week (TWTW) years on Doordarshan, its partnering with the STAR network, launch of its own 24×7 English news channel NDTV 24×7 and Hindi news channel NDTV India and the subsequent news channel war in television news media. With this anchoring, it then probes into the techniques and processes that undergo the production opinion programming focusing on debate and discussion-based shows aired on the channel. Insights into issues like ownership, editorial policy, role of social media and its relationship with successive governments are also provided. Finally, all these factors are woven together to provide an understanding of the NDTV brand of journalism.
