ABSTRACT
This chapter discusses the importance of the music (or the song) being great – this is an essential foundation for a stable career as a songwriter and musician. The author points to many previous song's success happening long after the original release date, stating, ‘The cream always rises to the top’. Ari Herstand, author of How to Make it in the New Music Business, CEO of Ari's Take, host of the New Music Business podcast and independent musician, discusses the importance of never stopping the flow of creativity. Contributions include Hannah Trigwell's creative team: producer Ben Matravers, mixing engineer Lee Smith and mastering engineer Andy Baldwin from Metropolis Studios.
