ABSTRACT
This chapter explains different options when it comes to digitally distributing music. Label deals vs independent routes are explored, and there is a large contribution from Emma Blackery who talks about her experiences under big and small label teams as well as various management configurations. Markus Immesberger (Sony Music Germany) and Mark Orr (LAB Records) talk about balancing artists expectations and how working with a large team can be beneficial if you want to scale and grow your music business as an artist. The author discusses what it's like to stay independent vs working with a larger label team. The independent route is explored as a viable and sustainable path into the music business.
