ABSTRACT
This chapter discusses the importance of sharing your work – particularly if you don’t have an unlimited budget to market your music with paid ads. The author describes how to tell a story through the marketing of a new song/album. Music business student Austin Mainprize explores how Taylor Swift shares her work in a way that creates a world for her fans to share their excitement – encouraging the growth of her community. Drummer Santantonio explains that done is better than perfect. Artist manager Emily White advises readers to collect the direct contact information of fans who come to live shows.
