ABSTRACT
This chapter discusses barriers in the way of most people when it comes to building a career in music from the ground up. The chapter begins with quotes from musician Cher and marketing expert Gary Vaynerchuk that encourage the reader to go out and do whatever they want to do with their life. Hannah Trigwell describes her journey from performing in her bedroom to busking to touring internationally – each step made in order to expand her listening audience. Bob James and Gami describe how to push through resistance and self-sabotage in order to achieve your potential in the music industry. Adam Ivy explains that you can’t please everyone, but you owe it to yourself as a talented musician to spread the word about your music and give it the best chance possible to be heard by a wide audience. The author explains that many artists start out with nine-to-five jobs and there's no shame in supporting your passion for music with external income.
