ABSTRACT
This chapter examines the cost-cutting/saving policies and measures taken by the newspaper managers to ameliorate the financial difficulties and their influence on various aspects of journalistic protocols, practices, and production. Many of the measures are familiar to the Western media and include closing down unprofitable titles, reducing office space, moving from city center locations to cheaper suburban areas, reducing the quality and quantity of newsprint, as well as cutting staff numbers, sacking journalists, limiting their expenses, and so on. But the context in which these measures were taken are very different, reflecting the unique market conditions in which the Chinese newspaper press operates. In addition, because of the different positions of each newspaper title in the structure of the Chinese press groups, the actual implementation of these measures and the resulting effect are different from newspaper to newspaper.
