ABSTRACT
In Digital 1.0, organizations are starting digital initiatives. The predominant focus is on the initiation of digital initiatives. A small team of digital enthusiasts ignites the digital transformation, and not much changes in operating models. The governance is simple, direct oversight from senior management. Digital initiatives are powered by data analytics but hindered by the lack of data and the low data quality. Not only is this a necessary first step in the implementation of digital transformations, but also there is a lot of room for improvement.
