ABSTRACT
This chapter presents the definition of informative speaking, and explains what specific factors distinguish it from a persuasive presentation. It describes the patterns for organizing informative presentations, and when does each pattern work best. The chapter discusses some cultural differences and preferences for organization, and who uses each. It shows what functions should an effective introduction perform, and what are the types or guidelines for each. The first words in the introduction should be attention-getting. The exception to this rule is if speakers are speaking to an unfamiliar audience. One of the most engaging methods of catching the audience’s attention is to tell a story. A story, or narrative, can be either factual or hypothetical. Many speakers like to begin with a joke or some humorous remark. The chapter also presents the types of and important reasons for preparing an outline, what is a possible alternative to an outline, and what are the six principles for effective outlining.
