Introduction

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book discusses what has changed in sales and why we need to introduce our very own Unstoppable Sales Machine. It dives into what an Unstoppable Sales Machine is and why we need one. The book introduces the various components of our Unstoppable Sales Machine and how to deploy them. It discusses how to attract and convert today’s buyers, and discusses how to launch our machine and some pitfalls to avoid. The book discusses how to scale up our sales, and in the event we need to, how we can scale back our sales as well.