ABSTRACT
Today’s buyers are more prescriptive than ever before, with reduced attention spans and growing impatience being the norm rather than the exception. This means our ability to capture and retain the attention of our buyers is one of the most significant hurdles to selling. Technology has significantly influenced how we as buyers expect to buy. Likewise, our experiences as consumers have informed our behaviors and expectations. Amazon’s one-click buy, that little “buy now” button on the upper right of our screen, has directly influenced our behaviors when making a purchase. The ease with which we can research, validate, and buy on Amazon has directly impacted our expectations around what a buying process should be. A manufacturing client sought new ways to connect with their buyers and simplify their buying experience.
