ABSTRACT
This chapter explores how continued shifts in the market will impact our ability to sell and how our Unstoppable Sales Machine will provide us with the insurance and peace of mind we need to survive and thrive amidst these changes. The idea of erosion may not be a concern for us right now. Technology is a crucial component of our Unstoppable Sales Machine; however, it is not the only component. Technology should enable our sales rather than be the method by which we sell. Senior leadership needs to stay apprised of sales and the ebbs and flows that invariably can come. A micro-managing approach limits the extent to which a company can grow, often held back by the partially informed executive who considers sales just another fire to fight.
