ABSTRACT
After summarizing the book as a whole, this chapter makes suggestions for the future optimization of global communication in all sectors. In doing so, it establishes a model of more global and less local integration (in a multicultural society). In the field of mass media, improved global ethics and more investment in international journalism and a transnational media system are proposed. Politics and business should combat the non-simultaneity of global internal and local external communication (PR, propaganda), promote cosmopolitan rather than nationalist and culturalist ideals and facilitate improved citizen participation in what is presently secret diplomacy, while also improving the global circulation of knowledge under capitalism. A pedagogy of global inclusion for civil society and lifeworlds is developed and a paradigm shift within the lifeworld away from global media discourses and towards more direct interaction and observation of the world is called for.
