ABSTRACT
This chapter asks: how did supporters of the far-right Freedom Party (FPÖ) express their support of the party's candidate Norbert Hofer in the 2016 Austrian presidential election on Facebook? The 2016 Austrian presidential election saw a run-off between the Green Party candidate Alexander Van der Bellen and the Freedom Party of Austria's (FPÖ) far-right candidate Norbert Hofer. This chapter presents the results of a qualitative ideology analysis of 6,755 comments about the presidential election posted on the Facebook pages of FPÖ leader Heinz-Christian Strache and FPÖ candidate Hofer. The results reveal insights into the contemporary political role of the online leadership ideology, online nationalism, new racism online, the friend/enemy scheme online, and online militarism. Right-wing extremism 2.0 is a complex problem that stands in the context of contemporary crises and demagoguery.
