ABSTRACT
This chapter discusses five issues. Tourism supply must be situated in the tourism system with its three components: demand, supply at the destination and the bridging components. Each tourism product has its own life cycle. Therefore, product development is a key element of destination management. In tourism development, three steps are important: (a) analysing the present situation, (b) identifying the opportunities and (c) prioritising the destination’s own tourism sector’s objectives. For a tourism company or destination, it is important to know in which market structure the company or destination is functioning: perfect competition, monopoly monopolistic competition or oligopoly. By analogy with what we have covered in the Chapter 3, supply trends are covered. Finally, there is special attention to new types of accommodation such as timesharing and Airbnb.
