ABSTRACT
This chapter deals with theories associated with business. As a discipline, business encompasses many sub-categories, including organizations and management, human resources, finance, leadership, and economics, as well as sustainability and technology. Economics, organizational and management studies, and leadership are separated into their own chapters, but general theories of business and technology are discussed in this chapter. Specifically, this chapter examines stakeholder theory, resource-based theory, the technology acceptance model, uncanny valley theory, and phronetic theory. Stakeholder theory is focused on various participants within a business and how they impact each other and the value of the firm. Resource-based view seeks to understand a business's resources that contribute to a competitive advantage and how particular resources are utilized (or not) for corporate gain. The technology acceptance model explores how technology has been gaining a foothold in people's everyday lives, and the qualities of a technology that enhance, or detract from user adoption. Uncanny valley theory focuses on the acceptance of AI technology. Lastly, phronetic theory is concerned with pragmatics, morals, experience, and wisdom in business, as well as politics, urban planning, organizations, and policies.
