ABSTRACT
Higher education is currently affected by a crisis of identity and public perception, and a self-destructing desire to adopt cultural and governance models unsuitable for academic life. Since the 1990s, when WTO included education in the list of commodities that are subject to trade agreements, higher education was placed clearly on the path of marketisation and commodification. The technocratic solution imposed now on education can take a dangerous path that needs to be clarified and addressed. The technocratic solution is not necessarily a path towards progress and history shows that a society intensely technocratic, amoral, and capitalistic can evolve into historical nightmares. AI is open to accelerating the collapse of the campus ethos and moving universities further away from a genuine interest in learning, teaching and significant research.
