ABSTRACT
Chapter 3 examines how social movement texts disseminate collective action frames—or the sets of cognitive cues that movement participants use to interpret the world around them. By drawing on broader master frames, social movements attempt to align their own values and goals with those of potential participants and bystanders. This chapter compares the environmental master frames found in Rachel Carson’s Silent Spring, Edward Abbey’s The Monkey Wrench Gang, and Barbara Kingsolver’s Flight Behavior with the specific collective action frames found in speeches by environmental activists Ansel Adams, Gaylord Nelson, Severn Cullis-Suzuki, and Greta Thunberg.
