ABSTRACT
In chapter three, there is an exploration of how human subjectivity has been recreated around consumer precepts, and the impact of this upon the older people residing within Meir North. The older people's attitudes towards commodity ownership and indebtedness are cross-compared with those of younger people, and the life trajectories of these two groups are examined to help explicate their divergent consumer practices. This chapter highlights how these older people resist neoliberal forms of consumerism, and contemporarily symbolise a form of ‘abnormal abnormality’.
