ABSTRACT

The chapter uses collaborative design to provide solutions strengthening the smart destination governance. It identifies that augmented service blueprinting and serious gaming approach enable to map tourist experience based on strategic visitor flows, to identify the relevant stakeholders able to attract the flows, to assign the responsibilities and to stimulate cooperation. The proposed architecture of intelligent information system increases the creation of knowledge by collecting, integrating and analysing available data. The chapter concludes that identified design-based perspectives for smart destination governance provide opportunities for more sustainable development, can lead to higher competitiveness and are able to positively influence the resilience of a destination.