ABSTRACT
This chapter analyses the behaviour of tourists along the tourist journey. Knowledge about tourists and changes in their behaviour is important for smart destination governance. Based on a two-step questionnaire survey, the chapter provides insights into the most important touchpoints along the tourist journey and the possibilities of data collection on tourist behaviour. Moreover, it segments tourists based on technology use and examines their characteristic behaviour. The analysis revealed that for the majority of tourists, technology plays an important role in the travel journey. Therefore, the chapter continues with an in-depth analysis of technology savvy tourists and their attitudes toward specific technologies and data sharing. The chapter concludes that the smart approach strengthens the sustainable behaviour of tourists.
