ABSTRACT
Social marketing calls for researching the behavior, desired benefit, shaping a person or group’s behavior, defining a new desired behavior, identifying the barriers standing in its way, and showing how product, price, place, and promotion could move the person to adopt the more desirable behavior. Today’s social marketers are engaging in tackling tough issues and working to improve public health, prevent injuries, protect the environment, engage communities, and support educational milestones by developing strategic social marketing campaigns with a focus on behavior change for social good. Anti-tobacco marketers considered a number of solutions. Marketers suggested a packaging solution. The government should require cigarette manufacturers to include a health warning on the package, in some cases, even show the word “poison” or “a skull and bones”. The governments in many developing countries sought to encourage families to do more thoughtful family planning and birth control.
