ABSTRACT
Interventions concern themselves with three key questions: the end to be achieved, the way it is to be achieved and the resources needed to effect the desired change. They usually try to bridge the way things currently are to a new desired state. The quest to understand the underlying cause and effect relationships needs to take into account a host of factors (including a mismatch between espoused mental models and actual behavior). But, determining what will work and what will not in a given context, often involves a degree of trial and error. Organizations, like people, are distinctive in ways that defy stereotypical and formulaic approaches, hence the importance of understanding the context first and foremost and methodically working through the factors, in combination, that can affect engagement.
