ABSTRACT
This model presented in this chapter recognises that previous behaviour models, including the three already introduced, can provide helpful frameworks to guide behaviour change, but that individually each one might not always be sufficient to explain behaviour change in all settings. Other psychological constructs can be identified that are also important and linked to personality factors and internal behavioural intentions. Researchers such as Michie, West and Bish have identified a more versatile model of health behaviour prediction. Their Behaviour Change Wheel embraced a wide array of constructs derived from behaviour change literature. This construct took a pragmatic approach to theory and research into behaviour change. It recognised that many different psychological theories had been developed to explain and predict behaviour change and these models varied in their efficacy in different settings. Adopting what might colloquially be called a “horses for courses” approach, they recommended the development of a framework that was informed comprehensively by a wide range of theoretical models. This approach was encapsulated in their COM-B model (capability-opportunity-motivation-behaviour). Drawing upon recent research, demonstrators of this model are examined. The value of the approach was demonstrated by a number of studies on previous epidemics and pandemics. These also revealed the need to combine mathematical epidemiology with psychological modelling to get a more accurate grasp on behavioural compliance during pandemic lockdowns.
