Introduction

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book focuses on the forms of communication that rely on non-electronic media skills: Language Foundations, Theatrical Plays, Newspaper and Magazine, Graphic Novels. It addresses the forms of media that send primarily informational messages: Advertising, Public Relations, Corporate, Training and Educational Videos, Documentary, Television News. The book delves into the areas of communication that are designed primarily to entertain: Radio, Interview Shows, Reality and Live Television, Episodic Television, Feature Film. It focuses on the newest forms of media scripting that include evolving scripting formats: Social Media and Podcasts, Virtual Reality.