ABSTRACT
Social Media and Podcasts. This chapter examines the various forms of social media writing on the most popular global platforms. The strengths and limitations of posting on Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and WhatsApp are each individually evaluated. After a brief discussion of social media campaigns, the chapter provides an in-depth look at the three main styles of podcasts: interview, informational, and narrative. Scripting examples of each of these podcasts is provided to show the differences among the different formats of podcasting.
