ABSTRACT
Johannes Gutenberg laid the foundation for the modern age and the mass media technology that dominated for centuries, which has been constantly developed and still works today. Gutenberg, his contemporaries and subsequent generations of printers had a lot of time to keep refining and transforming the technology. Graph visualising all forces that affect the future at different speeds on a timeline. In the centre are trends, followed by strong signals, weak signals, technology and then socio-political dimensions as wealth distribution, education, infrastructure, government, geopolitics, economics, public health system, demography, environment, media and telecommunication. Storytelling is subject to permanent change – especially in social media.
