ABSTRACT

The introduction to this guide sets out the parameters, indicating that the main focus of the work relates to marketing of fiction, the roles of social media in a publishing house, and how it can form part of a successful business strategy. It introduces the chapters, and indicates how readers should use the guide and how the use of marketing theory and wider research underpins every step, making it valuable for both publishers as a practical guide to using social media to develop a smart social strategy, and for scholars of publishing, in understanding how current research relates to the what a publisher can do in social media marketing.