Masculinism is a relatively recent concept within sociology and in critical gender studies, but it has a long history. One can reasonably speculate that masculinism has informed higher education since the first university got built, several centuries ago. The type of leadership marginalises and excludes from leadership positions, women, Black, ethnic minority and LGBT+ people. In many cases it does so deliberately and with intent. In more cases it does so as a consequence of unreflective practice and traditional adherence to patriarchal managerialist values. The university strategy and vision must clearly state and commit to ‘advance education, knowledge and wisdom for the good of society’ though inevitably, whether or not that statement becomes more than rhetoric requires every individual in the institution being prepared to recognise and accept their role in that process and enacting it.