ABSTRACT
This chapter looks at the broader context of value production in the Italian food market. We start with a consideration of neighborhood roots, and the role played by local produce markets. Italians are by and large sensitive to food quality linked to knowledge of the value chain, generally equated with local production and distribution. Strong local linkages inhibit the full development of a modern market system, including supermarkets which are compelled to consider food consumer orientations that are close to alternative food networks (AFNs). AFNs are well developed in Italy, including solidary buying groups and other innovative value chain systems. The chapter also provides insights into contemporary market interest in traditional wheat varieties which are today enjoying a renaissance after decades of neglect.
