ABSTRACT
This chapter looks at the “other side” of the emotional choice model and examines the reactions of the ISIS propaganda’s target audience. Specifically, it collects data from ISIS’s supporters’ Twitter accounts and examines it with a purpose to understand how they feel about the images that the group offers them. Do they really adopt them? Are they really excited about them? Using discourse-centred ethnography, the chapter attempts to show how ISIS supporters see themselves in the images of “true believer”, “superman”, “martyr”, “stranger,” and “superwoman” and give evidence that they indeed tend to “get lost” in the fantasy world where they see themselves as embodiments of the above-mentioned images.
