ABSTRACT

Digital is still considered the foundation and backbone for any strategy in the future. Leveraging digital tools can improve the company operations and organization culture. The consumer-buying world is being turned upside down, with new “paths to purchase”, different ways of engaging with consumers, redefined roles for stores and brands, new approaches to assortments, consumer-driven supply chains, and dynamic networks of collaborating trading partners. Advanced technologies today allow all types/sizes of the organization to leverage the power of data in an economic way. In a global survey conducted by Strategy of 161 executives, more than 80% indicated that having an insight-driven customer strategy is a crucial part of their organization strategy. Companies accelerate their journey toward becoming an insight-driven business by not a narrow point-solution but a practice-proven approach that brings together business, data, analytical tooling, and technology platforms in small iterative steps while, in parallel, working toward the end game.