ABSTRACT
Paul Lazarsfeld, born in Vienna, 1901, and moved in the US, 1930s. Founder of Bureau of Applied Social Research at Columbia. This chapter explores techniques of collecting data in the qualitative research field. It deals with a discussion of interviewing and discusses observations. Interviews are everywhere – on TV, on YouTube, on the Internet, in the print media, streaming, and on blogs. Researchers often struggle with power dynamics when conducting qualitative interviews. Interviews of many famous people from music, politics, and pop culture have been published by Rolling Stone magazine. Face-to-face-interviewing is a general term used to describe methods that permit you to engage in a dialogue or conversation with a single participant. Two-to-one-interviewing is a term used to describe a method where there are two interviewers and one participant.
