ABSTRACT
Digital media are crucial in any contemporary metapolitical project. In the hope of overcoming some of the challenges of digitalization, and contributing to the development of new ethnographic methods and practices for research on activism and politics in the digital age, this book combines two research approaches: long-term digital ethnography and ethnographic case studies including ‘live ethnography’. The case studies are part of a research project spanning seven years dedicated to the study of the new right movements and politicians and their use of digital media. These research approaches allow ethnographers to not only go into the details but also to show how the local and the global are connected, and how structures operating on different scales influence meaning. The ethnographic field in the 21st century is a highly stretchable concept as it is in essence a polycentric, transnational, and layered field spanning large distances and timezones. This case study approach allows for an analysis of far-right metapolitics in its historical context and thus vis-à-vis other producers of discourse.
