ABSTRACT
This chapter discusses the idea that contemporary metapolitics is grounded in a digital ecology. It is shown how this digital ecology not only reshaped metapolitical strategies and practices but also gave birth to a global new right culture. This new right cultural niche is a typical product of globalization processes facilitated by digital media and rising mobility. Contrary to what popular parlance and new right theories on globalization want us to believe, globalization doesn’t produce a homogenization of culture: a global monoculture. In order to analyse and grasp the full meaning of new right metapolitics, we need to adopt a global perspective and overcome ‘methodological nationalism’. By taking on board a sociolinguistic theory of globalization the Flemish identitarian movement Schild & Vrienden is analysed. A perspective is adopted that focuses on the mobility of resources and the layeredness of local activism. The productiveness and necessity are shown by an ethnographic approach that takes digitalization and globalization as context by analysing the remediatization of a storming of an old castle in Ghent in Belgium by Schild & Vrienden. In this action, its formatting and in the discourse they deploy we see the synchronization of different discourses and practices from different parts of the world. Even more, this chapter shows how activists from all corners of the word, try to push the uploaded video to virality on Facebook. On the basis of this case, it is argued that the rising importance of global networks, cellular systems and global cultural and political flows, is emblematic of this latest phase of globalization and is largely undertheorized when it comes to new right activism.
